How much does new-build marketing cost?

Budget depends on project size, location, number of units, construction phase, production needs, advertising channels, and whether a sales team is included. It is better to plan budget by phase: production, landing page, portals, digital campaigns, CRM, and sales support.

Is exclusivity mandatory?

It is not mandatory, but can be useful when there is one sales team, one pricing policy, a clear marketing plan, and regular reporting. Exclusivity makes no sense if the agency has no concrete obligations, KPIs, and deadlines.

Which channels work best?

Best results usually come from a combination of: project landing page, real estate portals, Instagram and Facebook campaigns, Google Ads, retargeting, email or WhatsApp/Viber follow-up, and direct work by the sales team with buyers.

How long does new-build sales take?

It depends on project size, location, price, construction phase, number of units, and market demand. Smaller projects can sell in a few months, while larger complexes often require phased sales over a longer period.

What must an investor have before a campaign?

Before a serious campaign, the investor should have a price list, floor plans, availability status, construction deadlines, basic documentation, clear payment schedule, visualizations, and a person or team that responds quickly to inquiries.

Marketing for New-Build Sales in Serbia

Investors3 min read

Last updated: 1 June 2026

Strategy for selling new builds and investment projects in Serbia — project positioning, visualizations, landing page, digital campaigns, sales team, CRM, and closing sales.

In short

Successful new-build sales do not depend on portal listings alone. An investor needs a unified sales system: clear project positioning, quality visualizations, price list, unit availability, landing page, digital campaigns, sales team, CRM inquiry tracking, and regular performance reports.

What New-Build Marketing Includes

New-build marketing starts long before the first listing. First define the target audience, location advantages, pricing strategy, sales dynamics, project visual identity, and materials that help buyers understand the property's value before the building is completed.

Phases of New-Build Marketing

Typical phases of selling an investment project:

Pre-launch: project positioning, teaser campaign, and list of interested buyers
Launch: price list, floor plans, visualizations, landing page, and first campaigns
Active sales: portals, Meta Ads, Google Ads, retargeting, calls, and viewings
Sales tracking: CRM, unit status, inquiry analysis, reservations, and offers
Closing: final units, packages, price adjustments, or special offers

Channels That Work for New Builds

New builds require a combination of digital reach and personal contact. Buyers want clear location, floor plans, prices, payment schedule, completion deadline, and documentation before deciding.

Landing page or microsite for the project
Instagram and Facebook ads with retargeting
Google Ads for buyers actively searching for new builds
Real estate portals with quality listings
Email and WhatsApp/Viber follow-up for interested buyers
Open house days and on-site presentations
Cooperation with banks and mortgage advisors

A Sales System Matters More Than the Listing Itself

The biggest mistake in new-build sales is when an investor has listings but no centralized sales system. You need an up-to-date price list, availability table, reservation statuses, clear rules for buyer communication, and regular reports on which channels bring quality inquiries.

Documentation and Buyer Trust

New-build buyers are not buying square meters alone — they are buying confidence that the project will be completed and registered. Marketing should clearly communicate permit status, deadlines, build quality, energy efficiency, payment method, VAT, mortgage options, and the purchase process.

Phase	Activities	Goal
Pre-launch	Positioning, teaser, list of interested buyers	Create demand before public launch
Launch	Price list, visualizations, landing page, campaigns	Get first inquiries, reservations, and sales momentum
Active sales	Portals, Meta Ads, Google Ads, calls, viewings	Steady flow of quality buyers
Sales tracking	CRM, unit status, reports, channel analysis	Know what drives inquiries, viewings, and reservations
Closing	Price adjustments, special offers, final units	Sell remaining units without losing price control

Frequently asked questions

LIVION Tim

Real estate agency, Serbia

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